Friday, September 13, 2013

Steve Jobs: The Authorized Biography. An Evening with Walter Isaacson

it's such a trip to see and understand so much all at once.
becoming a story teller. . . .

What was there?

Imagine, knowing 100% more about an event by hearing it from all directions at teh same time - - - we can package it and selling it - - - being the engineer is the highest calling . . . pull it all together in a new way. Creating teams bonded together as pirates. Loyal collaborative teams!

All One commune farm by Reed College: CREATE APPLE, Counter intuitive, makes your head snap a bit, kinda friendly, has a whiff of counter culture, and american as apple pie, 21.33

Great advice:
1-focus - get to the point
2-empathy - make emotional connection to people
3-impute - cast a aura about what you do

Clean, white, simple => BRAND!
Your Site for JOBS! at the night shift, temperamental, gotta make it perfect,
no one can see it, no one will ever know,
but we will know!

WE KNOW EVERYTHING, We want it right so we can be proud of it
- - carefully tended like a garden. . .
Able to execute on what really worked, pulling things together that really work. If you can save your child's life with 20 seconds - - look around to see the pretty planet and what it means, and feels like. It's perfect like it is. We need this, we all need this.

That tree, or bug, or waste paper - - a rebel, a misfit.. . 1984 ad-landmark.
where saving this is the O2 to keep your child alive the next second!

personal and empowering, in opposition as a hacker, 1984 wont be like 1984!
lee clow advertising at apple for superbowl,


Wednesday, September 11, 2013