Thursday, November 23, 2017

Learning Culture Change with 5-s's


the biggest obstacle to dealing with climate disruptions lies between your ears. Building on a rapidly growing body of psychology and social science, I spent years looking into the five inner defenses that stop people from engaging in the truth about climate change:

Start changing:

  1. Social: in your backyard with your neighbor
  2. Support: It's about Human Health, Green Jobs, Organic diets, Reuse, Repurpose, & Recycle
  3. Simple: Little actions that add up, like smaller dinner plate and Team Competitions
  4. Signals: Publishing your Ducky results and encouraging your peers.
  5. Self-Identity: with Better brain stories about your success with all of these.


Espen Stoknes at TEDGlobal>NYC