Learning Culture Change with 5-s's

the biggest obstacle to dealing with climate disruptions lies between your ears. Building on a rapidly growing body of psychology and social science, I spent years looking into the five inner defenses that stop people from engaging in the truth about climate change:

Start changing:

1. Social: in your backyard with your neighbor
2. Support: It's about Human Health, Green Jobs, Organic diets, Reuse, Repurpose, & Recycle
3. Simple: Little actions that add up, like smaller dinner plate and Team Competitions
4. Signals: Publishing your Ducky results and encouraging your peers.
5. Self-Identity: with Better brain stories about your success with all of these.

Espen Stoknes at TEDGlobal>NYC